Isla was created to meet the growing demand for premium, better-for-you drinks that don’t sacrifice flavour or authenticity. Produced in Melbourne, Isla combines locally distilled Australian wheat vodka, pure spring water and all-natural ingredients to create a range of spirits and RTDs tailored to contemporary drinking occasions. The brand sits at the intersection of two powerful consumer trends: premiumisation and mindful consumption, offering low-calorie, low-sugar, gluten-free and vegan-friendly products that prioritise clean flavour and ingredient transparency. While many RTDs rely on artificial sweeteners and flavourings, Isla’s proposition is built around simplicity, quality ingredients and local production.
Australian Made & Owned – Vodka and RTDs crafted locally in Melbourne by independent owners.
Better-For-You Positioning – Low calorie, low sugar, gluten free and vegan-friendly across the RTD range.
Nothing Artificial – No artificial sweeteners, flavours, colours or preservatives.
Premium Vodka Credentials – Australian wheat vodka, distilled five times and blended with pure spring water.
Proven Consumer Appeal – Strong performance across major festivals, sporting events and on-premise activations.
Modern RTD Alternative – Clean, refreshing flavour profiles that appeal to consumers seeking a more natural drinking experience.
For more information please visit drinkisla.com
