Lucano Amaro was created by Pasquale Vena in the back room of the Vena cookie bakery in Pisticci in 1894. Located in Basilicata on the southern tip of Italy, the region helped Pasquale name his Amaro – Lucania was the historic name of tip of the peninsula which is now called Calabria. The family operation follows an upward trajectory in development of portfolio brands and the acquisition of new ones and since its humble beginnings has grown to include a range of Amari, Limoncello, Sambuca and Vermouth, and a category-leading non-alcoholic option in Lucano Zero. 

Today, the founder’s grandson, also  Pasquale Vena, his wife Rosistella and their children Leonardo, Francesco and Letizia work with the same determination that has led Lucano to become so successful. Although central operations continue in Pisticci, outposts for Vermouth and Limoncello can now be found in Turin and on the Amalfi coast respectively, while head office is now in Milan (also home to their new partner, Giass Gin).

For more information on Lucano please visit amarolucani.it