Il Vignaiolo is a special project built around expressive, geographically typical and flavoursome Italian wines, assembled through our long-standing grower relationships across Italy and curated specifically for the Australian market. The range is designed to reflect our taste for regional authenticity and drinkability along with price accessibility, while remaining true to the terroirs from which the wines are sourced. Taking its name from the Italian word for “the winemaker”, the brand draws on the idea of the vignaiolo as the caretaker of vineyard, wine and tradition, bringing together indigenous varieties and classic regional styles in a format that is accessible, food-friendly and unmistakably Italian.
Tradition & authenticity – DOC and IGT wines from northern and central Italy, made in traditional style from indigenous grapes.
Price accessibility – Delivers quality above its price point, supported by strong value recommendations in the media.
Bold Shelf Appeal – Clean, minimal styling with an on-trend colour palette that delivers easy recognition.
Boutique Origin – Small-batch sourcing by Alepat Taylor, a historic Melbourne-based, Italian family-owned company.
Contemporary Taste – Food-friendly, crunchy and juicy wines suited to current market preferences.
